I was behind this car last week and noticed the license plate - IT MTRS. My first thought was that "IT matters." IT like Information Technology. Then it occurred to me that I might be missing the message completely. What do you think it means?
I love AZ because everyone has a personalized license plate. A colleague saw one that said "Snirchy" and so we each gave snirchy our own definitions. For me snirchy is what my boxers do when they're sleeping. If you have boxers you know what I mean.
Back to your question, here's my thoughts:
1. On the back of a Hummer- Size.
2. On the back of a Ford- Spirit.
3. On the back of a Volkswagon- I.T.
I thought the same thing when I first saw it. And then went to like "It Matters" like the world and things more spiritual. Then it went back down to the grubby financial message of the Hummer matters. Hmmmmm. Interesting find, Erica.
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